For gyms, customer retention is key for maintaining recurring revenue.

We are launching a small pilot project to study if our live training platform can be used at gyms. The goal is to help increase customer retention at gyms by providing scale to fitness training beyond the confines of the real estate.

Here’s the scenario that causes the problem, which we are aiming to solve for gyms:

Many gym-goers – ourselves included – establish a workout routine, stay with it for a while, and then lapse once due to reasons ranging from inclement weather, a family event, a work assignment to illness or trauma. One of these lapses eventually becomes permanent, and the person cancels their gym membership. Our view is that gyms can provide live distance classes to their customers so that they can work out at home, hotel room or wherever they may be at that moment.

This format would be suitable for group workouts like Zumba, yoga, barre or cycling.

For details and to join the Live Gym project, please write to support@rukuku.com